About
Sofia Silva
10+ years of experience defining technical vision, scaling platforms, and aligning c-level stakeholders across startups and enterprise.
Expert in AI interfaces, Conversational AI, VoC- driven product strategy, and solving complex cross-discipline product challenges.
cembia@gmail.com
↗
+31 618 570 382
↗
↗
Experience
Skills
Leadership
• Cross-functional Collaboration
• Global Team Coordination
• Thought-Leadership
• Presentations and Workshops
• Knowledge Sharing & Coaching
Communication & Collaboration
Strategic & Creative Oversight
Education
Recommendations
“Alexandra brings sunshine to creative teams. Her optimism, problem-solving, and clear communication drive success.”
Client, Driftwell
“Alexandra is hungry to tackle new challenges. She’s delightful with clients and can diffuse a tense room with her laugh.”
Creative Director, Creative Agency XYZ
Certifications
® 2025 Sofia Silva. All rights reserved
cembia@gmail.com | +31 618 570 382 | Linkedin →
About
® 2025 Sofia Silva. All rights reserved
cembia@gmail.com | +31 618 570 382 | Linkedin →
About
10+ years of experience defining technical vision, scaling platforms, and aligning c-level stakeholders across startups and enterprise.
Expert in AI interfaces, Conversational AI, VoC- driven product strategy, and solving complex cross-discipline product challenges.
cembia@gmail.com
↗
+31 618 570 382
↗
↗
Experience
Founding Product and Customer
Experience Lead
Levity
Aug 2021 — Present
Remote, Amsterdam
— Owned end-to-end product strategy and roadmap for a no-code AI automation platform, scaling it from 0 to $4M ARR in 2 years.
— Designed and delivered AI-powered customer experiences, integrating voice assistants, LLM workflows, and automation.
— Acted as a strategic advisor to executive leadership, influencing product vision and roadmap through data-driven VoC programs and cross-functional collaboration, supporting 20% MoM revenue growth in Q1 2025.
— Led backlog prioritization and set up success metrics and KPIs for product features and modules.
— Built and led a product team and go-to-market development and go-to-market success.
— Managed project budgets, timelines, and resources to ensure on-time and on- budget delivery.
— Mentored and coached team members to develop their skills and achieve their career goals.
Digital Transformation Lead CX Consultant
Backbase
Nov 2018 — Jul 2019
Amsterdam
— Led CX transformation for BRD Bank in alignment with EU regulatory frameworks (PSD2/GDPR), deploying an omnichannel banking platform adopted by 1M+ users; drove 23% YoY user growth.
— Orchestrated cross-functional delivery between engineering, compliance, content, and UX to resolve roadmap blockers and deliver against CX KPIs.
— Initiated a customer feedback program (VoC loop) that influenced roadmap items, achieving 15% growth in upsell opportunities through improved information discoverability and UX.
— Scaled design across Enterprise SaaS platforms and created connected device design.
Product and Research Lead
Creative AI
Dec 2017 — Oct 2019
Amsterdam
— Developed early-stage prototypes for AI-generated content workflows aimed at creative teams in FMCG and advertising.
— Collaborated with design, engineering, and research teams in a fast-growing startup environment to explore product-market fit for AI platform.
Customer Experience Specialist, Global Campaigns
Adidas
Sep 2014 — Aug 2017
Amsterdam
— Led design and implementation of user testing protocols across 50+ markets, improving CTRs by 20% and conversions by up to 8% within 1 month of launch.
— Pioneered the use of user testing in global campaigns, enabling higher click- through rates resulting in increased conversion.
— Created global UX governance and testing frameworks for global digital campaigns, including A/B testing, wireframing, and journey optimizations.
— Defined digital strategy plans for campaigns together with business units and stakeholders based on a wide range of data: Analytics, SEO, Retail, Social, PR and KPI’s.
— Matured UX and project methodologies by creating a Center of Excellence (COE).
Skills
Leadership
• Cross-functional Collaboration
• Global Team Coordination
• Thought-Leadership
• Presentations and Workshops
• Knowledge Sharing & Coaching
Communication & Collaboration
Strategic & Creative Oversight
Education
Executive MBA
IE Business School, Madrid
Apr 2024 — Exp. Dec 2025
A globally focused, Executive MBA designed to accelerate path into to C-suite through global business sprints, strategic leadership training, and project-based learning
Honors: Change Management, Sales & Marketing Management, Technology and Innovation Management
MSc. Complexity Sciences
ISCTE, University of Lisbon
Sep 2011 — Jul 2016
Focus on Collective Intelligence and Self-Organizing Systems.
Master thesis: "An experiment about the impact of social influence on the wisdom of the crowd effect"
Comm. Technologies
University of Aveiro
Sep 2003 — Jul 2007
Advanced systems design,HCI, UX evaluation, accessibility and digital media theory.
Recommendations
“Alexandra brings sunshine to creative teams. Her optimism, problem-solving, and clear communication drive success.”
Client, Driftwell
“Alexandra is hungry to tackle new challenges. She’s delightful with clients and can diffuse a tense room with her laugh.”
Creative Director, Creative Agency XYZ
Certifications
® 2025 Sofia Silva. All rights reserved
cembia@gmail.com | +31 618 570 382 | Linkedin →